Social media networks, including Facebook, Instagram, Twitter, Pinterest, LinkedIn and Google My Business, have become essential for the success of all types of enterprises, both for-profit and non-profit.
Generally, there are four main reasons why enterprises use social media. One is to find new patrons, another is to maintain contact with existing patrons, usually with the goal of generating future business. A third is to build and maintain credibility, based on the number of people that like, follow or otherwise engage in a positive way with the brand through its social media account, and a fourth is to gain insights from sentiment and feedback, including likes, comments, reviews, surveys and direct messages.
Some find new patrons on by running ads on the social networks. To do so requires developing the right creative, plus insight and know how to effectively target the best audience and generate the analytics needed to make informed adjustments. Ads, by themselves, however cannot build a social media audience.
Building an audience on social media requires content, in the form posts, that speaks to your desired audience. When first starting, some businesses utilize communication with their existing patrons or ads to help gain their initial audience.
To keep an audience and grow it, a business must consistently and frequently have posts that are interesting. Great posts to a large audience can generate engagement in the form of likes, shares and comments.
If done right, an audience can grow organically through shares, hashtags and also with the help of the social media networks artificial intelligence, that, may show posts to others it thinks will find them interesting.
Our packages are designed to provide the frequency, consistency and quality, which are all necessary, to succeed in maintaining and growing an audience on social media.